• Rebranding & Logo: We kept the existing A mark and refined it: balanced the left and right proportions, removed a small flaw at the lower left, enlarged the inner circle for legibility at small sizes, and brightened the green for more visual energy.
• Website Redesign: We carried the brand’s green across white pages, pairing it with soft lime gradients, fine grid lines and isometric line illustrations of coins and devices to give the exchange a clear and approachable first impression.
• UI/UX Redesign: Product screens followed the same system, keeping the chart, order book, order form and open positions readable at the density traders work with.